Vous renforcez votre référencement naturel avec du référencement payant mais vous aimeriez encore optimiser vos campagnes.
3 outils sont à votre disposition pour tester, améliorer et enrichir vos campagnes.
Article en anglais: searchengineland.com Pour le traduire utilisez Google traducteur
Fact: Google spoils us when it comes to free tools to optimize our search campaigns. Over the past few years, they’ve released a ton of really useful products that allow us to mine for keywords, auto-bid our campaigns, test ad copy and more.
It’s true that Google doesn’t strike gold every time it releases something new into the wild (Google Radio Ads, anyone?) but when it comes to tools for optimizing your AdWords campaigns, they normally get things pretty dead-on.
Here are three of my favorite AdWords tools for retailers, along with some hints and tips on how to leverage them for your campaigns.
via3 Google Tools That Can Help Boost AdWords Campaign Performance.
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